SMaRT buses up and running - hop on board

Published: 14 March 2019


SMaRT buses which ferry workers between Slough Trading Estate and the centre of Slough are up and running and members of the public are urged to get on board.

The Bath Road Central buses can sail through traffic jams from the train and bus station and back again to Slough Trading Estate as motorists sit in their cars.

The green buses have been running since January using the A4 corridor owned by Slough Borough Council, which had previously been used as an access road for businesses.

Instead of several private arrangements between businesses and transport hire companies working independently along the A4 corridor, the new Bath Road Central bus streamlines the service with one provider.

The service is being well used by employees from businesses signed up to the scheme and Slough residents can also use the service.

It is the first stage of the borough wide project, the Slough Mass Rapid Transport Scheme, SMaRT, which is set to include a completely segregated transport system through to Heathrow Airport.

The project has been shown to be a great example of the collaboration between the public and private sector to support alternative and sustainable modes of transport. Companies involved in the collaboration with Slough Borough Council include AEW, Telefonica, Ipsen, Lonza, and UCB.

The bus is operated by Stewarts Coaches and funding for the highway improvements and bus priority was obtained from Thames Valley Berkshire LEP.

Cllr James Swindlehurst, leader of the council and cabinet member for regeneration and strategy, said the scheme was working well for employees working in businesses along the A4.

He said the scheme was also open for the public to use and encouraged people to hop on board.

Cllr Swindlehurst said: “This is one recognisable vehicle that will take people up and down the A4 to where they want to go between Slough train and bus stations to O2 headquarters without the hindrance of queuing traffic.

“This is the start of the SMaRT route which will eventually extend through to Heathrow creating a convenient alternative public transport option to the airport.

“This has been a good example of a collaboration between the council and private enterprises.

“The buses are very well used by employees who work on Slough Trading Estate and it is available for everyone to use.”