Three more variable message signs installed to help motorists

Published: 14 June 2018

The council’s transport and highways team has added three new variable message signs to ensure motorists are informed on updates that may affect their journeys.

The additional signs were installed at the junction of Farnham Road and Broad Oak Court, on Stoke Poges Lane near Northern Road, and at Sussex Place near Dolphin Road last month.

The new signs were placed at either a main route or at a decision making point; aiming to further assist car users while out on the road.

There are now 11 signs across the borough to inform drivers on everything from major traffic incidents and road closures to public events such as park events and parades.

The other eight signs were installed between 2010 and 2014 and are situated at:
• the Huntercombe Roundabout (east bound)
• A4 (west bound) near Elmshott Lane
• A4 (west bound) near B & Q
• A4 just west of the M4 and junction five (outside the Marriott Hotel)
• A4 at the junction of Ipswich Road (east bound)
• Tuns Lane near junction six of the M4 (north bound)
• Uxbridge Road near The Frithe (south bound)
• Windsor Road, near the Prince of Wales Bridge (north bound)

In the future, the signs will incorporate road safety messages that will tie in with national campaigns such as preventing drink-driving and using mobiles while driving.

The team is additionally looking at the possibility of publishing journey time data through the signs.

Councillor Martin Carter, cabinet member for planning and transport, said: “The safety and peace of mind of motorists in and around the borough is of the utmost importance to us.

“We have these signs in place to offer advanced warning of any upcoming issues on key routes, so drivers can stay informed and conveniently alter their journeys if they need to.”